Successful customer acquisition can often take a lot of trial and error to master. We asked industry experts to share one customer acquisition strategy that ...

Ofek, E., Barak Libai, and Eitan Muller. "Customer Acquisition and the Cash Flow Trap Supplement." Harvard Business School Spreadsheet Supplement 525-709, April 2025.

Pop quiz: is that result worth the effort you put into it? There's no way of knowing, yet. You need content marketing metrics: customer acquisition costs, marketing spend, lifetime value, and more; ...

Customer acquisition might be the backbone of business growth, but customer retention is what sustains long-term success. In a competitive market where customers have endless options, reducing ...

Gainsight, the world's leading Customer Success platform, today announced the acquisitions of Erica Kuhl Consulting and ...

After its first agreement to buy Playtech’s Italian unit in September, FanDuel owner Flutter Entertainment has completed ...

You have to go 20 levels below,” he said. Advt On rising marketing costs and how D2C brands should approach customer acquisition, Bansal offered a view that challenged industry norms.

Opinions expressed are those of the author. In the relentless pursuit of customer acquisition, digital channels often dominate the conversation. Yet, when fueled with the right data, a powerful ...

Poonawalla Fincorp (PFL) has announced the launch of of its consumer durables loans business, marking its entry into the fast-growing and high-velocity segment of retail lending.

The K&M Tire acquisition of Turbo’s Midwest locations expands its network and strengthens customer service across key markets ...