Being attuned to, understanding and adapting to shifting consumer trends will refine your focus and enable your brand to apply itself effectively.

Taking the consumers’ pulse and understanding their behaviors can help your company better achieve your goals.

If customers know their rights and know that their data is protected, they’re more likely to trust businesses with their data.

Editor's note: This article, originally published in 2023, was updated March 3, 2025 to reflect changes in the consumer data privacy regulatory landscape. Recent studies reiterate the critical ...