Understanding the demographics of your target customers is critical for the success of your business. Not only do you need to understand them in order to decide exactly what your product and ...

Nevertheless, enrolling shoppers who are spending more is a great way for retailers to mine the data collected from loyalty programs, in order to identify and create a dialogue with profitable ...

While the recent refugee crisis in Europe disrupted the normal demographic shifts there, it remains a powerful tool for marketers searching for their best customer prospects today and tomorrow.

Active Student Loan Payers' holiday spending outperformance The new Earnest Analytics Customer Groups go beyond traditional demographic attributes to allow deeper analyses into consumer spending ...