Find out more about two customer journey tactics for the energy sector, don't miss it. Read now our corporate blog.

A customer journey map is a visualization tool showing how someone engages with your product. A process map visualizes all ...

Rising prices will spark a 25% decline in brand loyalty in 2025, according to Forrester analysts. This prediction comes just ...

Customer journey maps can’t fix all of these problems, but they do give businesses the opportunity to visualize the various touchpoints and experiences our customers pass through as they move ...

Discover the stages of the buyer's journey and how they influence decisions. Learn how to build the buyer’s journey into your ...

So, how do businesses achieve that knowledge? With the help of customer journey maps. Customer journey maps help businesses visualize customer interactions and identify quickly and clearly what is ...

The CMO’s role has evolved from a creative steward of the brand to a strategic leader driving measurable business impact. By ...

which is known as the Customer Experience Journey (or CXJ for short). The reality is that a customer’s experience (i.e. customer retention and evangelism) is not isolated to touchpoints.

Or are you using accurate data to map where they are, where they're headed, and what hazards they need to avoid? Marketing technology makes it possible to map the customer journey in far more detail ...

De Freitas, Julian, Ahmet Uğuralp, Zeliha Uğuralp, Pechthida Kim, and Tomer Ullman. "Summarizing the Mental Customer Journey." Harvard Business School Working Paper, No. 23-038, January 2023.

Understanding the Customer Journey: The Power of Real-Time AI AI is fundamentally reshaping how brands understand and map the customer journey, offering a level of real-time insight previously ...