Customer lifetime value (CLV or CLTV) is the most underappreciated B2C metric. "Underappreciated, you say? We measure customer lifetime value, and it's really important to us!" Sure it's a common ...

One of the most important metrics to measure is customer lifetime value (CLV). Customer lifetime value can be described as the total profit that a company can expect to generate from a customer ...

1. Reimagine the ROI of customer service. The true value of AI-first customer service goes beyond cost reduction; it enhances support quality, scalability, and overall business impact. Savvy support ...