Lili & Tom is cute, but not too cute ... Story has added a baby and kids clothing and home goods collection to the mix. With an exclusive range of clothing, shoes, socks, hats, stuffed toys ...

From snuggly onesies for tiny tots to stylish PJ sets for growing kids ... Pastel tie-dye, cute cartoon prints, or even minimalist monochrome styles give a fashion-forward touch to bedtime.