Pakistan's fashion retail market, valued at an estimated $10 billion, is undergoing a profound transformation, driven by the ...

Ready-to-wear options fulfil this need, providing a blend of affordability and fashion-forward designs. One of the most impactful strategies employed by Daraz Pakistan has been its investment in ...

Launched by German company Rocket Internet in 2012 as a small fashion retailer in Pakistan, the larger Daraz Group was formed in 2015 with expanded operations in Bangladesh. It acquired rival ...

Founded in 2012 in Pakistan as an online fashion retailer, Daraz was later acquired by Chinese internet giant Alibaba in 2018. The business covers four key areas – e-commerce, logistics ...