“Dark plum and brown shades indicate a sophisticated, mysterious, or creative personality,” she adds. Lipstick choices don’t just reflect personality — they’re also influenced by mood.

Or, if you don’t want to commit to a dark matte shade ... For a touch of gloss, this sleek lipstick is perfect. A rich purple plum shade, the hydrating formula is infused with hyaluronic ...

Similarly, this winter is all about the current ‘dark feminine energy’ trend ... making up 54% of plum lipstick sales. These have been inspired by celebrities such as Hailey Bieber and ...

Bold, yet elegant, this lipstick shade by Bobbi Brown wraps your lips in a rich, earthy elegance. Apply a single swipe for a nude look, while go bold with multiple strokes. Plum shade has its own ...