1 The gum category was in a free fall, with plummeting sales and vanishing relevance. As an underdog, Dentyne couldn't afford to fall victim to the widespread, unrelenting declines that plagued the ...

“This links Dentyne Pure to social occasions, which is ideal for an audience for whom bad breath is not an option,” he said. In addition to Sharpie and Dentyne, Brightkite will be offering a ...