资讯

Where fraud can really hurt a company is in wasted workforce hours. If a cybercriminal injects clicks or engages in pixel-stuffing, there's a good chance someone on the sales team spent time chasing ...
Fraud long has been known to be one of the most troublesome issues on the Internet, with digital advertising increasingly one of its prime victims (Edelman, 2014; Interactive Advertising Bureau, 2015; ...
That’s $411 million every day. We know that digital ad fraud - attempts from cybercriminals to defraud digital advertisers for financial gain by misrepresenting clicks, conversions or data ...
This report details the findings of a study by the ANA and White Ops into bot fraud in the digital advertising ecosystem and gives recommendations on best practices for detection and prevention. The ...
Ad fraud remains a persistent challenge in digital advertising, siphoning billions from marketers and undermining trust in the ecosystem. While industry efforts are making significant strides in ...
Nearly two-thirds of marketers say in the previous year their firm experienced some kind of digital marketing fraud, such as bots' clicking on ads or filling out lead generation forms, according to ...
Ad fraud will cost businesses $35 billion this year alone, with an additional $5 billion in indirect social and economic costs, according to a recent report by digital media cyber-security specialists ...
Digital advertising suffers from widespread ad fraud, including fake clicks and bot-driven impressions. Blockchain verifies traffic authenticity, ensuring that only legitimate interactions are ...
After the U.S. Justice Department targeted Google's ubiquitous search engine during President Donald Trump's first term, the same agency went after the company's lucrative digital advertising ...
"At the federal courthouse in Brooklyn, Zhukov was sentenced by United States District Judge Eric Komitee to 10 years’ imprisonment for perpetrating a digital advertising fraud scheme through ...