More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

In recent years, plummeting display ad revenues have cancelled out growth in other revenue streams but, in Q4 2024 they didn’t budge.

Advertisers looking to boost the effectiveness of their digital display ads should be focusing on in-content units, nontraditional placements, contextually relevant creative, and above-the-fold ...

Plans for a large digital advertising screen in a village on the outskirts of Sunderland have been submitted to council development chiefs.

What other innovations in display technology have enabled ... from static billboards to truly dynamic digital displays has reshaped outdoor advertising brand strategies. Brands now have the ...

But an Illuminated Advertisement Consent application for 233 Whapload Road in Lowestoft - to be sited on the western side of Whapload Road at Store It Right - was refused by East Suffolk Council under ...