More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

Advertisers looking to boost the effectiveness of their digital display ads should be focusing on in-content units, nontraditional placements, contextually relevant creative, and above-the-fold ...

Google illegally acted to preserve “monopoly power” in the ad-tech business, a federal judge ruled Thursday. It’s the second ...

Advertisers poured a recording-breaking amount of money into U.S. digital media last year. In total, brands spent $258.6 ...

What other innovations in display technology have enabled ... from static billboards to truly dynamic digital displays has reshaped outdoor advertising brand strategies. Brands now have the ...

Google violated antitrust law by maintaining a monopoly in digital advertising technology, a federal judge ruled Thursday in ...

A US federal district court has ruled that Google illegally dominates two markets for digital advertising technology. The ...

Plans for a large digital advertising screen near a key junction in South Shields town centre have been submitted to council ...