More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

Real-time bidding could solve retail media's biggest challenges: fragmentation, measurement, and competition with ad-giant ...

Advertisers looking to boost the effectiveness of their digital display ads should be focusing on in-content units, nontraditional placements, contextually relevant creative, and above-the-fold ...

In recent years, plummeting display ad revenues have cancelled out growth in other revenue streams but, in Q4 2024 they didn’t budge.

Amazon Online India emerged as the dominant advertiser across media, securing a 23% share of digital ad spend, followed by ...

Regardless, it was the birth of what we now know as display advertising. Though the concept of advertising on the internet was in its infancy, the potential was already clear. The digital space ...