We want to explore QR codes more and apply them to other direct mail programs that we have,? said Lori Beneyton, subscription director at Rodale, Emmaus, PA. ?We have done a lot to try to drive users ...

Direct mail giant Valpak is currently testing the effectiveness of offering advertisers the option of including a mobile call to action on their printed coupons. Brooklyn, NY-based Chopstix Chinese ...