UXDA applies neuromarketing in banking to reshape the way people interact with their financial services. Our developed ...

(Why dopamine drives you to do hard things—even without a reward.) Dopamine is a sophisticated neurotransmitter that also acts like a hormone and plays critical roles in learning, movement ...

While the role of dopamine in these reward-related processes is well-established, the cellular and neural circuit-level mechanisms underpinning its involvement in these processes is not yet fully ...

Closed-loop optogenetics gave the researchers ... range of behaviors to optimize the likelihood of receiving rewards, especially dopamine release. The time between the mice’s actions and ...

Dopamine is an important chemical messenger in your brain that has many functions. It’s involved in many functions like: reward motivation memory attention regulation of body movements When ...

Medically reviewed by Melissa Bronstein, LICSW A habit loop is a repetitive pattern that helps your brain create habits.

From Dogecoin to Shiba Inu, meme coins are everywhere. But are they smart investments? Learn how viral trends manipulate your ...

People with attention deficit hyperactivity disorder (ADHD) may have low levels of dopamine, a chemical that plays an important role in reward and motivation. Therefore, increasing dopamine levels ...