The report of Duo the Owl's death was an exaggeration, Mark Twain might have said. Duolingo's brand mascot has made a ...

Duolingo is killing it with social-first storytelling, proving that innovative marketing can drive viral moments and real momentum.

Language learning app Duolingo recently revealed some sad news – its iconic owl mascot Duo, was dead. Well, surprise! After a dramatic fake death, the beloved bird is back, returning to berate ...

Fast Company's 2025 list of the most innovative companies in social media includes Duolingo, Bluesky, the Boston Celtics, ...

Duolingo staged its owl mascot's death for a marketing stunt — except in Japan. The campaign reflects Duolingo's non-traditional and country-specific marketing. Marketing efforts helped boost ...

Credit: Duolingo/Getty Images Language learning app Duolingo recently revealed some sad news – its iconic owl mascot Duo, was dead. Well, surprise! After a dramatic fake death, the beloved bird ...

While an A.I. pivot has spurred unprecedented user growth at Duolingo, the popular language learning app’s costly new strategy has received a frostier embrace from investors. The company ...