Lacking traditional marketing experience when she started at the company, Parvez approached TikTok with the mindset of an actual user of the platform. Over time, the positive response to this approach ...

Duolingo Whether clambering into a sweaty mascot suit, trying to source an owl bust carved from watermelon, or recording 200 clips of armpit fart sounds for a Super Bowl commercial, there's rarely a ...

Duolingo has long used offbeat, humorous marketing tactics to differentiate ... the company’s success was driven by its product-led strategy and continued emphasis on user engagement.

“It's the biggest thing I've seen happen in my time here in terms of cultural impact and response,” says Duolingo’s global head of communications, Sam Dalsimer. “It's a result of our social-first ...

Duolingo’s marketing isn’t just about racking up ... And while many brands try (and fail) to emulate Duolingo’s unhinged social strategy, Kuczynski makes it clear: “You can copy the ...

Duolingo recently grabbed attention with a campaign featuring the “death” (then resurrection) of its beloved owl mascot; Jean Teng from brand tracking company Tracksuit looks at whether its “unhinged” ...

Duolingo subjects its users to "emotional blackmail." Gen Z loves it. A few weeks before flying to Lisbon for vacation earlier this year, I redownloaded Duolingo. I'd used the language-learning ...

And that’s exactly the strategy that Meese, who was formerly the top games guy at Google, is pursuing in finding talent for his company. Overall, Duolingo has about 850 people, and Meese said it ...