Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.

Duolingo is killing it with social-first storytelling, proving that innovative marketing can drive viral moments and real momentum.

After the buzz about the Duo owl's death a few days ago, Duolingo is trending once again as it recreated Ashton Hall's ...

Duolingo recently grabbed attention with a campaign featuring the “death” (then resurrection) of its beloved owl mascot; Jean Teng from brand tracking company Tracksuit looks at whether its “unhinged” ...

“Honestly, it was an idea we had a few years ago,” says James Kuczynski, creative director of brand and marketing ... to emulate Duolingo’s unhinged social strategy, Kuczynski makes it ...

In an elaborate marketing campaign this month, Duolingo seemingly killed its viral green owl mascot in every country but one. "Duo, our owl, faked his death in every single market that we had ...