E*Trade is an online trading platform owned by Morgan Stanley. It was founded in 1991 and offered online trading through a few internet providers and quickly reached $11 million in revenue in 1994.

E*TRADE has long been a leader in the online brokerage industry, offering robust tools and services for every type of investor. Here’s why opening an account with E*TRADE is a smart move: ...

Jump straight to it: The best alternatives to E*TRADE Interactive Brokers and Robinhood. As an investor, you might be familiar with E*TRADE, one of the leading brokerage firms in the United States.

Financial services giant E*Trade has focused its mobile strategy on the development of mobile applications, which it has promoted via a series of “talking baby” television commercials.