Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...

It needs to become the voice of economic rationality in a country in which the squandering of public money on populist causes has become the norm. It can leave Elam, Diko, Edek, Dipa and Akel to ...

Behavioural economics has been one of the big trends in market research for the past couple of years. Insights from BE are often portrayed as universal human tendencies despite the fact that 96% of ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...