The White House, through an outside event production company called Harbinger, is soliciting corporate sponsors for this year’s annual Easter Egg Roll, which is prompting major concerns from ethics experts and shock from former White House officials from both parties.

According to a document obtained by CNN, corporate sponsors willing to drop at least $75,000 can get their logos slapped on signage and Easter baskets.

The White House Easter Egg Roll, a tradition dating back to 1878, has historically been funded through private donations, primarily by the American Egg Board. This year, the Trump administration is actively soliciting corporate sponsors,