It's hard to pick a red carpet favourite but my current style crush has to be Cynthia Erivo. The Wicked actress has been on ...

If your girlfriend or wife loves makeup products, we have a few gift suggestions for you. Elf Cosmetics is coming up with five different sets and makeup kits that you can gift your partner this ...

One of the biggest selling points of the e.l.f. Soft Glam Satin Foundation is its skin-like, radiant finish. Unlike cakey or drying formulas, this foundation offers a soft satin effect that enhances ...

We all know and love the elf Power Grip Primer. We thank elf every day that they made a primer that makes our makeup stick all dang day. And now, they added such a sweet twist to their bestseller.