If you’ve read thus far, the e.l.f. Power Grip deserves a spot in your shopping cart (just tap the button to buy!!). At only £8.99 in the Spring Sale, it’s the perf chance to stock up if you already ...

Sure, there have been some good ones, but none of them compare to the e.l.f. Cosmetics Power Grip Primer. It’s seriously changed the way makeup sits on my skin and keeps everything looking ...

However, Milk Makeup’s Hydro Grip Primer is one of the few that gets the job done. Most beauty veterans will recognize this name as it is award-winning, extremely viral, and consistently called ...