When one of the runners tells him “hard wins,” he responds, “Elmo likes soft. Could that win?” On’s “soft” marketing strategy is a not-so-subtle shot at Nike’s current “hard ...

in contrast to Nike’s recent focus on the costs of winning. Not everyone needs to take a “no pain, no gain” mindset when it comes to running, especially not a perpetually cheerful, curious and sweet ...

The Switzerland-based company, which employs around 300 in Portland, on Tuesday reported a 29% increase in annual sales.