To win the World Cup 2026 for your brand, maximize its sponsorship assets
The world’s eyes will be on the US, Canada, and Mexico next year as they jointly host the World Cup. Ashley Brantman of Jack ...
FIFA, the Club World Cup and the scrap for US training bases among major clubs
Securing training bases has been a source of intense competition among clubs before the revamped tournament has even kicked off ...
NBC Bay Area22d
FIFA could expand World Cup again in 2030 to 64 teams: Here's what we know
Some World Cup sponsors, including Coca-Cola, Adidas and Wanda, bought rights to the 2030 World Cup at least a decade ago when they were paying for an expected 64-game event. FIFA gave no ...
Morning Star24d
Fans put Fifa sponsors under pressure
FANS from across Europe launched a lobbying campaign targeting Fifa sponsors on Thursday, demanding that they join the call for independent reform of the crisis-ridden governing body. Following an ...
FIFA report highlights the inequities in women's soccer
Despite the growing attention on women’s soccer globally, the vast majority of players and teams still struggle for resources ...
NBC Washington10d
Latest FIFA report highlights the inequities in women's soccer
Just 42% of the third-tier teams have a title sponsor, compared to 69% at the top. The report comes as FIFA introduced two more international club tournaments, the 2026 Women's Champions Cup and ...