The most significant sign that a slogan was a success was the decision to keep running it year after year. Some of these famous catchphrases are still being featured in new advertisements for ...

Slogans These are designed to be memorable or relate to something important about the product. They are often a play on words. Some famous slogans are "Just Do It" (Nike), or "Live in Your World ...

The morale booster red poster campaign with the iconic British slogan 'keep calm and carry on' was behind their calmness, only deemed to failure. Watch the full documentary on BBC Select.