Haley Cavinder flaunted a stylish look before heading out to watch the 2025 Pro Bull Riding World Finals in Dallas.

Confession: prior to reporting the cover story of our Cowboy Issue, I knew very little about Professional Bull Riders, better known as PBR. Among the few things I did know going in was that Brazil ...

As cowboy culture makes a stylish comeback, PBR is roping in Gen Z fans with viral videos, sold-out arenas, and a modern take ...

From bone-jarring spills to heart-stopping close calls, every wreck from the PBR Unleash The Beast Elimination event captures ...

Get your boots on!!!!! Credit: Jeffrey Hazelwood & Ian Moore / Mashable Composite; Inna Milla/MajorDesigns/Werner Amann/LifeJourneys/Via Getty Images Professional Bull Riding was meant for TikTok ...

Continuing from the “year of yeehaw,” professional bull riding is having a moment on TikTok. On PBR’s TikTok, which is nearing 3 million followers, many recent videos tap into viral trends ...