It's a touch screen — similar to an iPad or tablet — and includes all the necessary features shoppers might need while trying on clothes. When I entered the fitting room, all of the items I ...

This practice has helped Oak Labs’ clients discover which products never go into the fitting room, and which items ... Additionally, every digital and physical touch point must be considered ...

The fitting room is shaping up as the next frontier in ... many customers told us that the main reason they come to the store is to touch, feel and try items on,” she said.