More subscribers equal more revenue, which leads to more content investments, which lead to more engagement, which leads to more subscribers once again. And that’s before the ad business really starts ...

This flywheel effect also informs content creation, as Netflix uses the insights to produce shows that resonate with its audience. Uber offers another great example of how data is used in real ...

Like its mechanical counterpart, which stores rotational energy so that it can then be expended—to drive a train, for example—the CX flywheel fuels momentum for marketers by removing friction and ...

This flywheel approach has led to a resurgence ... and predicting maintenance needs. For example, AI algorithms can manage inventory more efficiently by forecasting demand, reducing waste, and ...