Think of a marketing strategy as a cake that is baked using four ingredients. If the ingredients are mixed together in the right way, then the marketing campaign is more likely to be successful.

Think of a marketing strategy as a cake that is baked using four ingredients. If the ingredients are mixed together in the right way, then the marketing campaign is more likely to be successful.

Marketing makes use of the "marketing mix," also known as the four Ps—product, price, place, and promotion. At its core, marketing seeks to take a product or service, identify its ideal ...

Based on its effectiveness and uniqueness in the marketing mix, many brands are spending big on social media, specifically turning to influencers to make more personal connections with users.