And overall, EVs are driving the future of automobiles (pun intended ... drop — possibly longer than some vehicles themselves. BMW is making waves with more than just its viral concept car.
The battery pack that will underpin the Neue Klasse gets new tech, a new layout, and more range.
Although 2024 was a challenging year for BMW, and the turbulent tariff-led start to 2025 has sent shocks through automotive ...
With this most recent innovation, BMW is setting itself up for future updates. Alongside the new HUD, the Panoramic iDrive brings an upgraded operating system. The Android-based OS was developed ...
BMW does a lot to hide the shape of the new sedan beneath the camo. For example, the model's hood divot (carried over from ...
It's not everyday that an automaker launches a new marque, let alone a disruptive vision of the future. But BMW did just that last week in Frankfurt with the unveiling of its new i sub-brand ...
At BMW, it’s a high-stakes and high-investment game that hangs on what it believes is the future mix of electrified and internal combustion vehicles that will keep it profitable into the next ...
Despite the challenging 2024 and 2025 outlook, BMW Chairman Oliver Zipse was optimistic about the group’s future in his presentation of the 2024 report. A lot of this revolves around the company ...