GA4 sessions work differently than in Universal Analytics. Learn the key differences and how session tracking affects ...

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

With the rise of AI tools and large language models (LLMs) like ChatGPT, understanding and segmenting traffic from these sources in Google Analytics 4 (GA4) is more important than ever.

Stay up to date with the latest news, tips, and insights about Google Analytics on Search Engine Land, including strategies to optimize your use of Google Analytics 4 (GA4), which replaced ...

With PRO I get: Finding it difficult to navigate the complexities of Google Analytics 4 (GA4)? You're not alone. The shift from Universal Analytics to GA4 has brought a wave of confusion, with its new ...