Mobile games based on randomly pulling digital items—called gacha games—deploy psychological tricks that keep you playing ...

Life is like a lottery ... is now one of the top contenders for this year's "new words/ buzzwords grand prize." "Oya" means parent, while "gacha" is short for "gachagacha," the nickname of ...

Characters from some of the most popular anime are part of a new toy series for Bandai Co.’s high-end “gacha gacha” capsule vending machines that cost up to 2,500 yen ($24) a spin.