The DOJ is proposing that Google should give rival ad exchanges and ad servers real-time access to bidding data from AdX ...

Competition between SSPs and ad servers should be a boon for publishers. But they could see a disruption in Google’s ad ...

to Google Ad Manager, the company said. It will also use Google’s Authorized Buyers program to connect advertisers to its games. (Updates with CEO comments from Bloomberg TV interview in fifth ...

directly through Google Ad Manager. These 15- to 30-second units show up natively inside games, offering players in-game currency or power-ups in exchange for voluntary ad viewing. No ...