The rebranding aimed to represent the company as a more dynamic and modern media entity. Gap's attempt to redesign its iconic logo cost $100 million, but after significant customer backlash ...

Corporate rebrands can be critical ... A year later, Gap took even less time to reverse course after unveiling a widely panned new logo for its stores that dropped the famous white lettering ...

Ultimately, Dunkin' did more than just shorten its name and release an updated logo ... learn the top reasons that rebrands struggle due to the employee experience gap, as well as how to avoid ...