How often is Coke mentioned in some of the most famous works of literature? Now you can see. A new ad from the Coca-Cola Co.

Created by WPP Open X, the campaign will be supported by new video creative across traditional TV, online video platforms and social media, as well as out-of-home advertising. Coke is refreshing one ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

Coke Zero’s latest campaign makes something out of zero. Leaning into the “Zero” in the brand name, the campaign contains no examples of the product, or ad copy. Conceived by creative agency ...

Bottles of Coke could get Romanians into concerts this summer ... one of the premiere musical events in Europe. The ad campaign was supposedly prompted by market research showing that four ...

Such was the scale of the original campaign that in 2014 Coke claimed its Share a Coke ads had been seen by 94% of the population 20 times over the summer period. In particular, Share a Coke was ...