Google has rolled out new AI-driven ad tech offerings focused on what it calls the four key behaviors of consumers: stream, ...

A year ago, a group of adtech veterans from Google, X, Salesforce, and MNTN set out to answer a question performance ...

Indeed, Google says that its Display and Video 360 offerings now reach 98% of CTV households. TV-like ads, displayed on the biggest screen in the house, with huge reach. Sounds like a recipe for ...

Google and Meta Platforms have signaled they’re not seeing much pullback by advertisers worried about the economy, but it’s ...