Gore-Tex, the lightweight, waterproof fabric, was a groundbreaking invention back in 1969 that revolutionized outdoor gear.

Sory,I forgot my GORE-TEX Jacket. 这个印在雨伞上的户外梗非常好的讽刺了当前户外圈的过度营销问题。 Gore-Tex作为一种高性能的防水透气材料，经过无数户外玩家及专业探险者的使用，已经验证了其持久防护的可靠性。 加之“戈尔”公司顶级的营销能力，卖标几十年，让全世界户外玩家趋之若鹜、为之疯狂。 市场的火爆也就意味着高昂的售价。动则3、4千的GTX硬壳让人望而却步。

In many industries, a certain brand name more or less becomes synonymous with a type of product. Think of Kleenex, Band-Aid, Coke, or in the world of technical ski outerwear, Gore-Tex. Since 1976, the ...

Following the success of last fall’s GORE-TEX collaboration release, Seoul-based imprint thisisneverthat is back with an all-new drop just in time for spring showers. The collection builds off ...

The X Ultra 360 Gore-Tex promises to be a reliable choice for single-day hikes and mixed terrains, but does it live up to the hype? The brand might be best known for its excellent trail running ...

The maker of the widely popular Gore-Tex fabric faces a lawsuit, accusing it of misleading the public in its labeling of its material used in outdoor apparel. A Seattle law firm has filed a class ...