In 2024, Omnicom acquired Flywheel for $845 million, which has been fully incorporated into OMC’s operations, leading to strong client wins and top-line growth. Flywheel’s capabilities in ...

More subscribers equal more revenue, which leads to more content investments, which lead to more engagement, which leads to more subscribers once again. And that’s before the ad business really starts ...

Like its mechanical counterpart, which stores rotational energy so that it can then be expended—to drive a train, for example—the CX flywheel fuels momentum for marketers by removing friction and ...