As I write this, TikTok contains more than 60,000 videos hashtagged #panettone. Gucci sells a $140 panettone, though it is no longer baked by Schvartzapel; Dolce & Gabbana and Moschino also sell ...
Designers such as Roberto Cavalli, Dolce & Gabbana and Gucci all hock elaborately packaged panettone, as do trendy restaurants, with some costing close to $60 and even over $100 each.