Max’s rebranded logo and colors look very HBO
Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.
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Max Dresses Up as HBO in Black & White Logo Rebrand (Despite Previous Rejection of Brand)
Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO ...
Max, Formerly Known as HBO Max, Launches New Black-and-White Logo and Color Palette, Evoking HBO Branding
It’s not HBO, it’s Max - but the new logo for Warner Bros. Discovery’s streamer now certainly looks like HBO’s at a glance.
Redesigned Max logo looks more like HBO's and you can't unsee it
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HBO's baffling new Max rebrand raises eyebrows
Viewers mourned the loss of the prestige that the HBO name carries, and mocked the need for a new 'The one to watch for HBO' ...
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WBD Rolls Out New Max Logo Color Scheme; Has Serious HBO Vibes
In a follow-up to last month's report, Warner Bros. Discovery started rolling out the new Max logo color scheme, which has serious HBO vibes.
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Max, Formerly Known as HBO Max, Launches New Black-and-White Logo and Color Palette, Evoking HBO Branding
The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name “HBO Max ...
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Max, Formerly Known as HBO Max, Launches New Black-and-White Logo and Color Palette, Evoking HBO Branding
The jump to black-and-white branding is not Max ... in the middle of the Max logo evoked another dotted logo vowel: the “O” in HBO. At the time, CEO David Zaslav attributed the decision ...