Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

It’s not HBO, it’s Max - but the new logo for Warner Bros. Discovery’s streamer now certainly looks like HBO’s at a glance.

The post Redesigned Max logo looks more like HBO's and you can't unsee it appeared first on Android Headlines.

Viewers mourned the loss of the prestige that the HBO name carries, and mocked the need for a new 'The one to watch for HBO' ...

The jump to black-and-white branding is not Max ... in the middle of the Max logo evoked another dotted logo vowel: the “O” in HBO. At the time, CEO David Zaslav attributed the decision ...

The jump to black-and-white branding is not Max’s first aesthetic intervention ... Notably, the dotted “a” in the middle of the Max logo evoked another dotted logo vowel: the “O” in HBO. At the time, ...

The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name “HBO Max ...

In a follow-up to last month's report, Warner Bros. Discovery started rolling out the new Max logo color scheme, which has serious HBO vibes.