Known as Hello Kitty and Friends, the characters earned a combined 74 billion yen (HK$5.7 billion) for the company last year. "Hello Kitty has become a part of life," says Caroline Tsang Shui-kwan ...

If you happen to be in Hong Kong anytime soon, you may just come across events celebrating one of the world's favourite cats, Hello Kitty. Sanrio's Hello Kitty turns 50 this year and it is ...

In celebration of its fifth anniversary, local digital insurer OneDegree has collaborated with Hello Kitty, a beloved character under Sanrio Hong Kong, to unveil an anniversary campaign to thank ...

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But that’s actually not too surprising – there’s no escaping Hello Kitty in Japan, it’s a HK Mecca. Everything I had as a kid – from stationery to rollerblades and lunchboxes – had her ...