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The financial responsibility for Highmark Stadium's naming rights deal has shifted away from the New York operation.

“As a community-based health plan, it’s a priority of Highmark Blue Cross Blue Shield of Western New York to improve the quality of life in the areas we serve,” shared Dr. Michael ...

The latter program is now multi-faceted thanks to an action by Highmark Blue Cross Blue Shield (BCBSWNY) and Buffalo Go Green. Together, they have managed to roll out a “produce aisle on wheels.” ...

Highmark Stadium has been named after the Highmark Blue Cross Blue Shield insurance company since 2021, but before the insurer won the naming rights bid, another company put in a bid to name the ...

Blue Cross/Blue Shield patients who travel to the region also will be able to choose UPMC doctors or facilities for care, Highmark spokesman Aaron Billger said. The boards of both UPMC and ...

Former Highmark Blue Cross Blue Shield West Virginia president Fred Earley speaks after receiving the Distinguished West Virginian Award at the company’s Market Street headquarters Monday.