Hook 'Em allows Texas sporting events to have a more cartoonish version of the mascot at more events. Bevo was first introduced in 1916, so the live Texas Longhorn has been a staple in Austin for ...

By Tuesday, Miller was standing next to the massive BEVO Longhorn mascot and thrusting his right hand in the air with the “Hook'Em Horns” sign as the new Texas men's basketball coach.