As if launching a franchise that would sell more than a billion dolls wasn’t enough, nearly decade later Elliot would introduce 4-billion-sold Hot Wheels line of diecast cars, creating the one ...

The Salt Lake Tribune reports on how a Ninja Warrior competitor's collection of 5,000 Hot Wheels caught the attention of ...

On the surface, Mattel's Hot Wheels toy cars share little common ground with the full-size automobiles crafted by Ferrari. With some 22.5 cars produced and sold worldwide each second and more than ...