In his first regular column for The Drum, Funny Matters, humor consultant Paddy Gilmore explains why it is important and ...

The sportswear brand is hoping to redefine its brand through a new campaign by putting everyday athletes at the forefront and ...

Thus, the use of humour in advertising must be done with care as it may offend some audiences (Beard 2008). Nonetheless, humorous ads involve expensive bets. Estimates put advertising spending at $157 ...

The marketer, best known for ads dismantling women’s beauty stereotypes, for the first time embraced satirical humor by leaning into a term that is a beneficial quality for personal care products but ...

Ironically, you’re not alone in this feeling. The public transportation system of Berlin – BVG – was very much missing their customers to ride along with them. So they made this humorous ad that ...