Humour in advertising is a double-edged sword. What is funny for some might be offensive to others. Thus, the use of humour in advertising must be done with care as it may offend some audiences (Beard ...

In a sense, this is humor as a response. In marketing, too, ads can work like this. Take the current Lynx Lower Body Spray ads: only ten seconds long, they get in late and get out early and they ...