Leveraging celebrities with a humorous twist in advertising boosts brand fame by combining mass appeal with memorable, engaging narratives.... We’re long-term subscribers to WARC and it’s a tool we ...

Humour in advertising is a double-edged sword. What is funny for some might be offensive to others. Thus, the use of humour in advertising must be done with care as it may offend some audiences (Beard ...

Beauty Sleep Dupe’ campaign is the brand’s latest move to educate consumers on the impact of poor sleep on skin, with Bell ...

Nissan's new digital and social marketing campaign for its rugged commercial vans stars Poison lead singer Bret Michaels and uses humor, making the statement that business-to-business ads do not have ...