In a sense, this is humor as a response. In marketing, too, ads can work like this. Take the current Lynx Lower Body Spray ads: only ten seconds long, they get in late and get out early and they ...

Universally relatable themes, such as Snickers’ insight about hunger mood swings, help drive broader appeal. Leveraging celebrities with a humorous twist in advertising boosts brand fame by combining ...

Beauty Sleep Dupe’ campaign is the brand’s latest move to educate consumers on the impact of poor sleep on skin, with Bell ...

Now, she’s taking a page out of Ben Affleck’s book and getting into the funny ads game. Similar to Aniston’s He’s Just Not That Into You co-star and his Boston buddies, the Murder Mystery ...

Humour in advertising is a double-edged sword. What is funny for some might be offensive to others. Thus, the use of humour in advertising must be done with care as it may offend some audiences (Beard ...