Keep this handy knowledge in your back pocket. CGI stands for Computer-Generated Imagery, and it refers to the visual effects (VFX) work done by filmmakers, artists, and animators to create an ...

India The present research investigation was an attempt to enhance the performance of the hockey players by regulating their trait anxiety level through implementing autogenic training and mental ...

Memory is still considered a key variable in terms of advertising effectiveness (Delattre & Colovic 2009; Jeong et al. 2011; Lee et al.2012). The effect of images on advertising memory has been ...